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Boston Bruins Logo Bear

The Evolution of the Boston Bruins Logo: A History of Team Identity

From the Original Bear to the Modern "Spoked B"

The Early Years (1924-1926)

When the Boston Bruins entered the NHL in 1924, they proudly donned a brown and yellow uniform adorned with their first official logo. The emblem featured a ferocious bear on the prowl, enveloped by a bold Boston wordmark. It symbolized the team's tenacity, strength, and unyielding spirit.

Tweaking the Design (1926-1977)

In 1926, the Bruins introduced a slightly revised version of their inaugural logo. While the overall concept remained the same, the bear's silhouette was refined, capturing its dynamic movement with greater precision. This logo would serve the team faithfully for the next half-century.

The Spoked B Era (1949-Present)

In 1949, the Bruins unveiled a groundbreaking logo that would become synonymous with their identity: the iconic "Spoked B." Inspired by the team's Boston heritage, the logo featured a simple yet elegant script of the letter "B" adorned with six white spokes. This logo has undergone subtle modifications over the years, but its timeless appeal has endured.

A Nod to the Past (1995-2023)

From 1977 to 1995, the Bruins re-introduced the bear head logo, bringing back a nostalgic touch of their early days. In 1995, they skillfully merged the bear head with the Spoked B, creating a hybrid logo that honored their past while embracing the future.

Celebrating a Legacy (2023-Present)

For their centennial season, the Bruins designed a special anniversary logo that paid homage to both their original bear logo and the Spoked B. This magnificent emblem featured a bold, contemporary interpretation of the bear, framed by the iconic Spoked B. It proudly commemorated the team's rich history while looking towards the future.


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